When the knife and pencil nicks in Jiangnan meet the torrent of e-commerce in the digital age, traditional craft brands are welcoming new growth coordinates. Recently, Shaoxing Lanting Sculpture Art Co., Ltd. officially registered and launched the domain name "Lt. Mall" of the Chinese mall, and opened the online direct sales link with the "mother tongue" e-commerce entrance, so that the carved treasures such as bamboo, wood, stone and copper can reach the national consumers in a more direct, credible and convenient way, opening a new chapter in the digital transformation of the brand.

Shaoxing Lanting, the context of Wang Xizhi, a book sage, has been infiltrated for thousands of years, and Lanting Sculpture Art Co., Ltd. is rooted here. Since its establishment, the enterprise has adhered to ancient techniques, carefully selected natural materials, and deeply cultivated antique carvings, mahogany crafts, bamboo slips inscriptions and bronze carvings. From the elegant furniture on the literati's desk to the decorative products of hotel clubs, to the tourist creations with collection value, the artistic conception of calligraphy and classical aesthetics have been integrated into the square inch, which has become a beautiful business card of Shaoxing's cultural crafts. For a long time, enterprises have taken "Lanting" as the core cultural IP, registered a series of trademarks, insisted on cultural products and ingenuity, and their products have been exported to the whole country, winning double recognition from the market and word of mouth.

The registration of the Chinese domain name of "lt. Mall" this time is the key for Lanting sculpture to conform to the trend of digital economy, optimize consumer experience and strengthen brand protection. As the exclusive Chinese suffix of e-commerce scene,. Mall has its own transaction attribute, so users can identify the official e-commerce entrance at a glance, with shorter decision-making path and higher conversion efficiency. "LT" is taken from the first letter of "Lanting" pinyin, which is concise and accurate, and highly bound to the brand name, which is convenient for the spread of offline stores, packaging, posters and other scenes. Compared with traditional English domain names, Chinese domain names realize "what you see is what you lose", and there is no need to switch input methods, so the success rate of input is increased by 2.3 times, the processing speed is faster, and the access threshold of consumers is greatly reduced.

From the perspective of brand and asset operation, "lt. Mall" is an important layout for enterprises to build a moat of digital intellectual property rights. With the increasingly scarce domain name resources, Chinese domain names consistent with the brand core logo have uniqueness and long-term value. The domain name registration of ".Mall" is strict and expensive, which naturally raises the counterfeiting threshold, effectively avoids the risks of domain name cybersquatting and phishing links, and forms online and offline double protection with the existing trademark system of enterprises. At the same time, the domain name has been approved by the Ministry of Industry and Information Technology, and the global mainstream browsers and platforms such as Alipay and WeChat Payment have been supported to ensure the safety and smoothness of online transactions.

In the future, Lanting Sculpture will focus on "Lt. Mall" and build an online platform integrating product display, direct selling, customized service and cultural communication. Consumers can directly purchase the spot carving products, make an appointment in personal tailor, and enjoy the authentic guarantee and convenient service with one-click direct access to official channels. Enterprises will simultaneously launch a series of exquisite gift boxes, elegant furniture and decorative ornaments, and present the carving process and cultural connotation through short videos and live broadcasts, so as to narrow the distance with young consumers and promote the spread of traditional crafts.

Culture is the root and numbers are the wings. Shaoxing Lanting Sculpture Art Co., Ltd. takes "Lt. Mall" as a new starting point, which is not only a domain name registration, but also a strategic declaration that traditional crafts embrace digitalization and become younger. In the future, the enterprise will continue to empower the brand with digitalization, so that the ingenious works of Lanting sculpture will span time and space, reach the palms of more people, and make the Millennium sculpture art bloom more brilliantly in the digital age.