As one of the four traditional festivals in China, the Mid-Autumn Festival inherits the extensive and profound excellent Chinese culture and connects the profound emotions between people. Every Mid-Autumn Festival, CCTV Mid-Autumn Festival party as a rich cultural feast will always come as scheduled, for everyone to bring spiritual collision and enjoyment. This year's Mid-Autumn Festival and National Day "bump" together, people have more time to enjoy the joy of reunion, but also have more time to taste the autumn evening. In this year's CCTV autumn evening, the five grain spring and Jianzhuang honored the stage, and for everyone to send "and beautiful gifts", so that the atmosphere of reunion is stronger.

At the Mid-Autumn Festival party, 20,000 bottles of Wuliangchun · Mid-Autumn Festival special edition and 10,000 bottles of Jian Zhuang · Glory are used to repay the majority of wine friends, which is not only an important way for Wuliangye Luzhou-fragrant wine company to celebrate the Mid-Autumn Festival, but also a special form of the company to pass on Chinese culture and send sincere blessings.

This year's Mid-Autumn Festival party is a little "different", in the modern entertainment increasingly popular at the moment, Mid-Autumn Festival party also took the "entertainment express", in the "Yangtze River first city" Sichuan Yibin held CCTV autumn evening, singing and dancing, passing blessings. And Yibin is the origin of five grain spring and Jian Zhuang, the two major brands take this opportunity to invite people to taste the flavor of strong wine, so that more people enjoy the feast on the tip of the tongue.

For Wuliangchun, winemaking is a technology, but also an art. Wuliangchun uses the old cellars that Wuliangye Group has been using continuously for more than 650 years. Every gram of cellars mud in the cellars contains hundreds of millions of brewing microorganisms. During the fermentation process, these microorganisms produce unique aroma through slow biochemical action, forming Wuliangchun's unique wine body style.

In addition, Wuliangchun uses the traditional "Baobao Qu" as the saccharifying starter culture, that is, by sealing the cellar mud and sealing the cellar pond to make high-quality curved blocks similar to steamed buns. After obtaining the qu block, through multiple processes such as the circulation of fermented grains running cellars and double round bottom fermentation, the hundred-year technology has been carefully improved, and the famous product of Wuliangchun, which is pregnant with the beauty of time, has come out.

As a century-old national brand, Jianzhuang, in a sense, is also a witness to history. In ancient times, the southern Sichuan region was famous for the production of wine utensils, one kind of bamboo tube called "Zhuang" was widely used. The Ququ wine produced by the wine house is called "Tizhuang" and is highly valued by those who are proficient in wine tasting. Among these wineries, "Tizhuang Daqu" made by Lichuan Yong Winery stood out in a wine competition in 1911 and was named "Jian Zhuang".

If the Mid-Autumn Festival is the inheritance of history and culture, then liquor is the witness of the development of Chinese culture, wine has become an indispensable element of Chinese culture. This year, whether it is five grain spring or Jian Zhuang, being able to board the stage of CCTV autumn evening, and being recognized by CCTV, reflects their strength from the side. At the reunion table, let the five grain spring and Jian Zhuang become the "protagonist" to witness more warmth and beauty in the world!