Today, with cross-border e-commerce deeply penetrating global consumption, a good domain name is not only a network address, but also a strategic cornerstone for brands to reach users and precipitate digital assets. The emergence of Chinese domain names in global shopping websites is building a digital bridge for cross-border e-commerce to effectively link the world and reshape the link logic of global consumption with the triple advantages of mother tongue adaptation, accurate scenes and universal use.

Ms. Wang, the Chinese domain name holder of the global shopping website, said that compared with the traditional English domain name, the most intuitive value of the global shopping website lies in breaking through the language barrier and adapting to the minds of Chinese users. As the language with the largest number of users in the world, Chinese carries the mother tongue habits of hundreds of millions of consumers. However, the complicated letter combination and confusing spelling rules of English domain names are always the invisible threshold for users to visit. Global Shopping. The website is directly expressed in Chinese. Users can go directly to official website by remembering the name without switching input methods, which greatly reduces the access error rate and memory cost. The data shows that the user input success rate of Chinese domain names is 2.3 times higher than that of English domain names, and the error rate of mobile terminals can drop sharply from 42% to 8%. This convenience can not only improve the user experience, but also enable brands to firmly lock every potential consumer contact when traffic is dispersed.

For cross-border e-commerce, the core competitiveness of global shopping website lies in its accurate scene and its own endorsement of business trust. The word "global shopping" refers directly to the cross-border consumption scene, and the suffix "website" clarifies the official entrance attribute. Users can quickly establish the cognition of "professional cross-border shopping platform" when they see the domain name, which greatly reduces their trust concerns. Different from the generalized domain name suffix, it is like a walking business card. Whether it is printed in product packaging, live broadcast background or used for social grass planting, it can accurately convey brand positioning and shorten the transformation path from cognition to purchase. At the same time, as a Chinese domain name that meets international standards, it supports seamless analysis by mainstream browsers, which can not only reach the huge domestic consumer groups, but also accurately cover overseas Chinese groups, providing differentiated advantages for the global layout of brands.

More importantly, the global shopping website is a non-renewable digital asset, bearing the long-term development value of the brand. At the moment of fierce competition in e-commerce, high-quality domain name resources are increasingly scarce, and Chinese domain names with distinctive scene attributes and recognition have already become "hard currency" in the digital economy era. It can not only form a combination of intellectual property protection with trademarks, build an online brand protection wall, effectively prevent malicious cybersquatting and counterfeiting, but also have long-term value-added potential. With the improvement of brand influence, the commercial value of the domain name itself will also increase simultaneously, becoming a valuable intangible asset in the digital transformation of enterprises.

From offline trade to online cross-border, the essence of business competition is always the competition of "link efficiency". Ms. Wang, the holder of the Chinese domain name of Global Shopping. Website, said that this Chinese domain name is under investment transfer, and users who need it can also contact Ms. Wang. Ms. Wang believes that the mother tongue is the link, the scene is the core, and trust is the cornerstone, so that cross-border e-commerce can bid farewell to the troubles of complex links and global consumption can break the boundaries between language and region. Seizing this domain name is not only a network entrance, but also a new opportunity for global consumption upgrading, laying a solid foundation for the brand in the global competition in the digital age.